OVERVIEW

This concept made for Vipera transforms the boutique into a sensory escape inspired by Verner Panton’s design and Space Age aesthetics. Developed in just one week, the concept draws from 2001: A Space Odyssey, centering on bubbles as protective spheres to disconnect from urban chaos. The store becomes a futuristic lounge where shopping for bags is paired with a restorative break from the frantic pace of the city. The work was made under the guidance of Pierangelo Orecchioni and Jonathan Rosenfeld of the design team La Récréacion

This concept made for Vipera transforms the boutique into a sensory escape inspired by Verner Panton’s design and Space Age aesthetics. Developed in just one week, the concept draws from 2001: A Space Odyssey, centering on bubbles as protective spheres to disconnect from urban chaos. The store becomes a futuristic lounge where shopping for bags is paired with a restorative break from the frantic pace of the city. The work was made under the guidance of Pierangelo Orecchioni and Jonathan Rosenfeld of the design team La Récréacion

DATE

2026

2026

COURSE

Concept Retail Workshop

Concept Retail Workshop

CLIENT

Vipera

Vipera

CATEGORY

Exhibit & Interior

Exhibit & Interior

DESIGNED BY

Capula Eduarda, Cugusi Matilde, Sanna Gabriele

Capula Eduarda, Cugusi Matilde, Sanna Gabriele

ZONING AND FLOWS

We conducted an in-depth study of zoning and people flows to ensure a perfect experience. Notably, we eliminated the traditional checkout counter to encourage guests to enjoy a moment of peace rather than rush to the exit. By replacing the final "point of sale" with personalized service from the staff, we transformed the purchase into a more elegant, boutique interaction that prioritizes comfort over transaction.

EARLY CONCEPT